Made in London, we're a British brand through and through - but we borrowed the Maori word "pai", meaning "goodness", as it sums up what we believe in.
Shopping for sensitive skin can be really frustrating. We know; we've been there.
We offer a 90 day money back guarantee on all full size products and were the first brand to list our ingredients in plain English, because we want to you to know exactly what you're putting on your skin.
Products are just one piece of the puzzle, which is why we have an amazing team of sensitive skin and nutrition experts on hand to offer advice.
Pai products are free from Parabens, Alcohol, Phenoxyethanol, Petrochemicals, Detergents (SLS/SLES) and artificial fragrance. We also avoid anything that has the potential to upset or imbalance sensitive skin.
What we put into our products is just as important as what we leave out.
We believe the highest quality organic ingredients create the best performing products - it's a simple equation.
We maintain the highest ethical standards across every aspect of our business.
We never test on animals, use only sustainable plant ingredients and choose recyclable or biodegradable packaging wherever possible.
Businesses have a responsibility to minimise their impact on the planet. It’s the right thing to do – and it also helps us sleep at night!
For a full list of our third party accreditations, visit our Organics & Ethics page.